Start Lean

The digital marketing funnel definition is pretty loose—it’s a framework to help define, understand, and follow the different stages buyers pass through during the customer life cycle. Traditionally, it was a linear journey—buyers predictably passed through one stage at a time, like.

​If you want to increase your presence on social media, engaging with your audience should be one of your top priorities. Whether that’s asking questions in your captions or sharing polls and surveys to spark conversations, engaging with your audience is key to increasing your presence on social media.

​Brand strategy is not looking at logo design options. It’s not spec’ing typography, and it’s not discussing what your primary and secondary color palettes should be. Long before you ever discuss logos or packaging, you need to understand your story, your “why,” your positioning, your purpose, and the role you play in your community and customers’ lives, all of which comprise your strategy.